领先商务英语阅读

Unit 1 Multinational Corporations

Text A： Multinational Corporations： Myths and Facts

Text B： The New Multinational： Lilliputian, not Leviathan

Unit 2 Contract Law

Text A： Offer and Acceptance

Text B： History of the International Chamber of Commerce

Unit 3 Marketing Strategy （1）

Text A： Marketing Plan （ 1）

Text B： Developing a Marketing Plan

Unit 4 Marketing Strategy （II）

Text A： Marketing Plan （ II ）

Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late

Unit 5 Cultural Awareness in Business

Text A： Cross-Cultural Advertising

Text B： Across Cultures Competency in Business

Unit 6Trade Barriers

Text A： Tariff and Non-Tariff Barriers to Trade

Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being

Unit 7Emerging Markets

Text A： China's Stimulus Package： Will It Work and What's Next?

Text B： Cars in Emerging Markets - A Global Love Affair

Unit 8Effective Leadership

Text A： Leadership Lapses Fuel Wall Street's Fall

Text B： Hiring from Outside the Company

Unit 9 Globalization vs. Localization

Text A： Whether You Agree with Globality or Disagree, Don't Ignore It

Text B： Overseas Fever of Tsingtao Beer

Unit 10 Financial Institutions

Text A： Financial Institutions

Text B： How the Financial Crisis Was Built into the System?

Unit11 Managerial Accounting

Text A： Managerial Accounting： An Overview

Text B： Confusion with Managerial Accounting- Performance Management： Making It Work

Unit 12 Modern Logistics

Text A： Coming （Back） to America

Text B： Standard Logistics Information： the Basis for Modern Logistics

Unit13 Culture and Negotiation

Text A： Negotiations Across Cultural Boundaries

Text B： Negotiating in Different Countries

Unit 14 Intercultural Alliances

Text A： Managing Alliances Across Cultures

Text B： Joint Venture Between Toshiba and Motorola

Unit 15 Financial Personnel

Text A： International Financial Advisors

Text B： Training the Face of Your Firm

Unit 16 How to Stimulate Consumer Purchases

Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales?

Text B： Consistent Marketing Provides Big Rewards

《领先商务英语专业系列教材：领先商务英语阅读（3）》为了保证教材编写的质量，《领先商务英语专业系列教材：领先商务英语阅读（3）》的编写组成员由经、管、法、文等多学科的教授、副教授，博士和在职博士为主体组成。经、管、法的教师主要负责每册四个模块的课文内容选材，横向把握学科知识的合理性，纵向把握整套教材中每个学科的完整性。英语教师主要负责把握课文英语语言的难易程度、文章难点的注释及阅读练习的编写。这样的编写团队无论从商务专业角度还是从英语语言角度来看都是一支最为合理的组合。