领先商务英语阅读

Unit 1 Economic Evolution

Text A Economic Evolution

Text B Why Has China Grown So Much Faster than the Other Parts of

Developing Asia?

Unit 2 Trade

Text A Treasure Island： The Power of Trade

How Trade Transforms Our Standard of Living

Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?

Unit 3 Trade Remedies

Text A Trade Remedies What Business Needs to Know

Text B Japan Emerges from Its Trade Shell

Unit 4 Banking

Text A The Banking Crisis： Thinking the Unthinkable

Text B Could German State Banks Collapse?

Unit 5 Cross-cultural Dilemmas

Text A Reconciling Cultural Dilemmas

Text B Dilemma Mapping in South Africa

Unit 6 Does the Internet Change Us a Lot?

Text A Is Music Piracy Stealing?

Text B Google'sAntitrust Trouble

Unit 7 Brand Building

Text A Learning from the Olympics

Text B Who's Got the Power?

Unit 8 Green Powers

Text A Wind： The Power， the Promise， the Business

Text B Green Investing： Clever Plays in Clean Tech

Unit 9 Leadership Culture

Text A The Cultural Business Leader and His Task

Text B The Last Rajah

Unit 10 Emerging Markets

Text A The New Champions： Emerging Markets

Text B Banking in India

Unit 11 Brand

Text A Best Global Brands

Text B How Does a Brand Promise Drives Change in a Multinational

Organization?

Unit 12 Globalization

Text A China's Accounting Switch Holds Perils as well as Promise

Text B The Beast Goes on Safari-Can WaI-Mart Make It in Africa?

Unit 13 Corporate Social Responsibility

Text A What Really Went Wrong with Enron? A Culture of Evil?

Text B Johnson & Johnson's Corporate Social Responsibility

Unit 14 Sub-prime Crisis

Text A Sub-prime Crisis， What Is It About?

Text B Mortgage Woes Could Be Tip of the Iceberg

《领先商务英语专业系列教材：领先商务英语阅读（4）》以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。