酒店英语阅读教程
酒店英语阅读教程封面图

酒店英语阅读教程

李培娥, 主编

出版社:上海外语教育出版社

年代:2013

定价:28.0

书籍简介:

本书是新标准高职英语专业系列教材之一,供高职院校英语专业学生使用,也可作为酒店专业学生的拓展阅读教程。教材共分16单元,内容贴近学生水平,力求全方位涉及酒店运营知识,包括酒店概况、岗位职责、经营管理、发展前景等。

书籍目录:

Unit1 Hotel

Passage A Hotel

Passage B Inn

Unit 2 Hotel Types

Passage A Classification of Hotels by Type

Passage B The Most Expensive Hl~els

Unit 3 Burj Al Arab

Passage A Bur]AI Arab

Passage B Apartment Hotel

Unit 4 Hotel Departments and Position Responsibilities

Passage A Hotel Departments and Their Responsibilities

Passage B Front Office Staff's Roles and Attributes

Unit 5 Staff Training

Passage A Employee Decisions Make Great Training Tools

Passage B Hotels Train Employees to Think Fast

Unit 6 Hotel Business Mode!

Passage A Changing Times Require Changing Hotel Business Mo

Passage B Is Your Hote!a Mess?

Unit 7 Cross-cultural Awareness

Passage A Varying Cultural Customs Impact Hotel Design

Passage B Accommodating the International Guest

Unit 8 HoteI Marketing

PassaRe A Five Ways to Digitally Upsellat Your Hotel

Passage B Mobile Meets Hotels:Determining Whether a Website or App is Most Valuable for Your Property 82

Unit 9 Hotel and Tourism

Passage A Chinese Tourism:A Potential Boun for U.S.Hotels

Passage B Chinese Supply Demand Making Waves in Caribbean

Unit 10 Talent Management Model

Passage A Spot Your Superman:Talent Management in the Hotel Indust

Passage B Management over Easy the Talent Fix for Casual Dining

Unit 11 Brand Strategy

Passage A Amanresorts-The Unbranded Brand

Passage B IHG Launches Health and Fitness-oriented Hotel Brand

Unit 12 Risk Management

Passage A How to Manage Legal Risks of Social Media

Passage B Risk Management:a Hotelier’S Guide

Unit 13 Overcoming the Barriers to Growth

Passage A 5 Challenges Facing the Hoteliers of 70morrow

Passage B Brands Grind to Push Online Presence in China

Unit 14 Sustainable DeveIopment

Passage A CurrentTrends in HotelSustainability

Passage B Recapping Sustainability Success Stories

Unit 15 Innovation and Development

Passage A. Hotels Need to Be More Disruptive

Passage B Pop-up Hotels a Big Hit in the Niche Segment

Unit 16 Chinese Hote!Market

Passage A China.Hotel Developers Optimistic about Future

Passage B Strategic Plans VS.Reality in Development

Key to Activities and Exercises

Glossary

Appendix 1 A Brief Introduction to Intemationally Branded Hotel Groups

Appendix 2 词汇学习之词块与隐喻策略

内容摘要:

为适应行业发展和国家产业转型升级对高技能英语专门人才的需求,上海外语教育出版社组织外语教育专家编写了《酒店英语阅读教程/新标准高职英语专业系列教材》。《酒店英语阅读教程/新标准高职英语专业系列教材》按照“高职高专英语教学文件”中对英语类专业的培养目标、素质结构和能力结构的要求编写,着重培养学生在新时代背景下生活和丁作所需的革语语言应用能力和跨文化交际能力,兼顾相关职业素养和人文素养的提高。

书籍规格:

书籍详细信息
书名酒店英语阅读教程站内查询相似图书
9787544633826
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出版地上海出版单位上海外语教育出版社
版次1版印次1
定价(元)28.0语种简体中文
尺寸26 × 18装帧平装
页数印数

书籍信息归属:

酒店英语阅读教程是上海外语教育出版社于2013.出版的中图分类号为 H319.4 的主题关于 饭店-英语-阅读教学-高等职业教育-教材 的书籍。