出版社:上海外语教育出版社
年代:2013
定价:28.0
本书是新标准高职英语专业系列教材之一,供高职院校英语专业学生使用,也可作为酒店专业学生的拓展阅读教程。教材共分16单元,内容贴近学生水平,力求全方位涉及酒店运营知识,包括酒店概况、岗位职责、经营管理、发展前景等。
Unit1 Hotel
Passage A Hotel
Passage B Inn
Unit 2 Hotel Types
Passage A Classification of Hotels by Type
Passage B The Most Expensive Hl~els
Unit 3 Burj Al Arab
Passage A Bur]AI Arab
Passage B Apartment Hotel
Unit 4 Hotel Departments and Position Responsibilities
Passage A Hotel Departments and Their Responsibilities
Passage B Front Office Staff's Roles and Attributes
Unit 5 Staff Training
Passage A Employee Decisions Make Great Training Tools
Passage B Hotels Train Employees to Think Fast
Unit 6 Hotel Business Mode!
Passage A Changing Times Require Changing Hotel Business Mo
Passage B Is Your Hote!a Mess?
Unit 7 Cross-cultural Awareness
Passage A Varying Cultural Customs Impact Hotel Design
Passage B Accommodating the International Guest
Unit 8 HoteI Marketing
PassaRe A Five Ways to Digitally Upsellat Your Hotel
Passage B Mobile Meets Hotels:Determining Whether a Website or App is Most Valuable for Your Property 82
Unit 9 Hotel and Tourism
Passage A Chinese Tourism:A Potential Boun for U.S.Hotels
Passage B Chinese Supply Demand Making Waves in Caribbean
Unit 10 Talent Management Model
Passage A Spot Your Superman:Talent Management in the Hotel Indust
Passage B Management over Easy the Talent Fix for Casual Dining
Unit 11 Brand Strategy
Passage A Amanresorts-The Unbranded Brand
Passage B IHG Launches Health and Fitness-oriented Hotel Brand
Unit 12 Risk Management
Passage A How to Manage Legal Risks of Social Media
Passage B Risk Management:a Hotelier’S Guide
Unit 13 Overcoming the Barriers to Growth
Passage A 5 Challenges Facing the Hoteliers of 70morrow
Passage B Brands Grind to Push Online Presence in China
Unit 14 Sustainable DeveIopment
Passage A CurrentTrends in HotelSustainability
Passage B Recapping Sustainability Success Stories
Unit 15 Innovation and Development
Passage A. Hotels Need to Be More Disruptive
Passage B Pop-up Hotels a Big Hit in the Niche Segment
Unit 16 Chinese Hote!Market
Passage A China.Hotel Developers Optimistic about Future
Passage B Strategic Plans VS.Reality in Development
Key to Activities and Exercises
Glossary
Appendix 1 A Brief Introduction to Intemationally Branded Hotel Groups
Appendix 2 词汇学习之词块与隐喻策略
为适应行业发展和国家产业转型升级对高技能英语专门人才的需求,上海外语教育出版社组织外语教育专家编写了《酒店英语阅读教程/新标准高职英语专业系列教材》。《酒店英语阅读教程/新标准高职英语专业系列教材》按照“高职高专英语教学文件”中对英语类专业的培养目标、素质结构和能力结构的要求编写,着重培养学生在新时代背景下生活和丁作所需的革语语言应用能力和跨文化交际能力,兼顾相关职业素养和人文素养的提高。
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出版地 | 上海 | 出版单位 | 上海外语教育出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 28.0 | 语种 | 简体中文 |
尺寸 | 26 × 18 | 装帧 | 平装 |
页数 | 印数 |
酒店英语阅读教程是上海外语教育出版社于2013.出版的中图分类号为 H319.4 的主题关于 饭店-英语-阅读教学-高等职业教育-教材 的书籍。