2019-2020学年译林版高中英语必修4创新教案:Unit 1 Section 1
2019-2020学年译林版高中英语必修4创新教案:Unit 1 Section 1第3页

(8)Examples ▲Bright­Teeth fights bad breath!

▲You are proud of your cooking, so shouldn't you buy the very freshest food? ▲Yes to life, no to drugs.

▲Knowledge changes life.

▲Project Hope - educating every child.

▲When you smoke cigarettes, you are slowly killing yourself. Conclusion ▲We must not fall for commercial ads.

▲(9)Think_twice before you take action to buy the promoted product or service.

▲We should be (10)intelligent/clever/bright/smart when facing advertisements.   Ⅲ.Study­reading

  Analyze the following difficult sentences in the text.

  1.We are so used to them that we often do not even realize how many we see and hear in a day.

  [句式分析]

  

  [尝试翻译] 我们对广告太习以为常了,甚至常常意识不到一天当中能看到和听到多少广告。

  2.The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remember the words 'freshest food', and make a mental connection with the food in the grocery.

  [句式分析]

  

  [尝试翻译] 这家食品杂货店只是希望当你读到这则广告时,你会很乐于看到其中的恭维,记住"最新鲜的食品"这几个词,在心理上将其与该店里的食品联系起来。

  3.Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes.

  [句式分析]

  

  [尝试翻译] 最后,我想告诉大家:想想你为什么要做广告建议你做的事情,或者为什么要买广告推销的产品或服务。

  Ⅳ.Post­reading

  Fill in the blanks according to the text.

There are two main types of advertisements -①commercial advertisements and ②public service advertisements. The former is one which someone has ③paid for to advertise a product or service. Although we have laws to ④protect us from ads that cheat people, we still must be ⑤aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it