商务英语综合教程

Unit 1 Business Meetings Reading 1 How to Attend a Meeting Reading 2 Winning Business Meetings Extension Supplementary ReadingUnit 2 Secret to Sueccess Reading 1 Are You an EntrepreneuR？ Reading 2 Make Money by Thinking the Unthinkable Extension Supplementary ReadingUnit 3 Marketing Strategies Reading 1 When Tt's Smarter to Be Second to Market Reading 2 Technology-driven Marketing Extension Supplementary Reading

Unit 1 Business Meetings Reading 1 How to Attend a Meeting Reading 2 Winning Business Meetings Extension Supplementary ReadingUnit 2 Secret to Sueccess Reading 1 Are You an EntrepreneuR？ Reading 2 Make Money by Thinking the Unthinkable Extension Supplementary ReadingUnit 3 Marketing Strategies Reading 1 When Tt's Smarter to Be Second to Market Reading 2 Technology-driven Marketing Extension Supplementary ReadingUnit 4 Competition Reading 1 The Invisible Fist Reading 2 Morals in the Rat Race Extension Supplementary ReadingUnit 5 Investment Reading 1 Going for the Gold Reading 2 King of Bond Extension Supplementary ReadingUnit 6 BankingUnit 7 Media and EntertainmentUnit 8 ServicesUnit 9 Business EtheicsUnit 10 Intellectual PropertyUnit 11 E-commerceUnit 12 CustomersAppendix Ⅰ Appendix Ⅱ

《商务英语综合教程》是《高等学校商务英语系列教材》之一，本册为第3册，共15个单元，每单元由四大部分组成：阅读I(Reading I)、阅读II(Reading II)、扩展性练习(Extension)以及大学英语四、六级补充阅读练习(Supplementary Reading)。每单元围绕一个主题，精心安排了与主题密切相关的课文和练习。本书另配有相应的音带。 本书选材新颖，内容丰富，专业面广，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。