商务英语综合教程

Unit One Money Text A Money and Banking Text B Background to the Euro Text C Manners in Different CountriesUnit Two Public Relations Text A Public Relations Specialists Text B The Facts Are There in Black and White Text C Building Business RelationsUnit Three Personal Finance Text A Home Schooled Text B Borrowing Money: Understanding How the Numbers Work Text C Personal Financial PlanningUnit Four Business Etiquette Text A Office Manners of a Secretary Text B Phone Manners

Unit One Money Text A Money and Banking Text B Background to the Euro Text C Manners in Different CountriesUnit Two Public Relations Text A Public Relations Specialists Text B The Facts Are There in Black and White Text C Building Business RelationsUnit Three Personal Finance Text A Home Schooled Text B Borrowing Money: Understanding How the Numbers Work Text C Personal Financial PlanningUnit Four Business Etiquette Text A Office Manners of a Secretary Text B Phone Manners Text C Bill Gates Steps Aside at MicrosoftUnit Five Building Brand , Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar Text B Ben & Jerry's Homemade Inc. Text C China RevealedUnit Six Concept of Management Text A Fergie Balfour An Energetic Leader Text B An International Project Manager's Day(A Case) Text C The History of Olympic GamesUnit Seven Globalization Text A China Remains Strongly Appealing to Foreign Capital Text B Globalization Splits Rich and Poor Text C Voices from China's Past: Cai Yuanpei on GlobalizatioUnit Eight E-Marketing Text A ABCs of Internet Selling Text B Computers Can't Smile Text C Dumbest GenerationUnit Nine Communication Text A A Targeted Media Campaign Text B I Can't Afford a Public Relations Campaign, Can I? Text C The Art of ActionUnit Ten Employee Management Text A The Human Touch Text B Ritz-Carlton : Taking Care of Those Who Take Care of Customers Text C Employee Communication at FedExUnit Eleven Career Guidance Text A Opening One's Own Business Text B What Are International Managers Looking For? Text C I Think I Will Be a CEO One Day -- Yang SongjunUnit 12 Expert Economist Text A Alan Greenspan: the Most Powerful Guy Text B Cautious of Creating Too Much Complexity Text C China's Entry into WTO

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，涉及全球经贸、国际营销、企业管理、金融理财、品牌策略、公共关系、人力资源、危机管理、企业家、房地产、电子商务、企业社会责任、商业道德、跨文化交流、职业选择、领导艺术、商业团队建设、网上购物、客户服务、商业间谍和能源危机等多个方面。每单元均由Text A、Text B、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。