商务英语综合教程

Unit1Civilizations

Warm-upActivities

Listening&Speaking

IntensiveReading

WhatCharacterizesCivilizations?

ExtensiveReading

TheRiseofCivilizations

Reading&Writing

CivilizationsinMesopotamiaandEgypt

Unit2MythsandLegends

Warm-upActivities

Listening&Speaking

IntensiveReading

WhatIsMythology?

ExtensiveReading

ChineseCreationMythology

Reading&Writing

JupitersLoveTowardsEuropa

Unit3InterculturalCommunication

Warm-upActivities

Listening&Speaking

IntensiveReading

ManagerialCaricatures

ExtensiveReading

CulturalClashatPharmaciaandUpjohn

Reading&Writing

InterculturalUnderstanding

Unit4SexEducation

Warm-upActivities

Listening&Speaking

IntensiveReading

WhattoTelltheKidsAboutSex

ExtensiveReading

SurvivorsStory

Reading&Writing

NoSexorSafeSex

Unit5GenderDifferences

Warm-upActivities

Listening&Speaking

IntensiveReading

GenderRoleBehaviorsandAttitudes

ExtensiveReading

WomenAreJustBetter

Reading&Writing

Wal-MartsGenderGap

Unit6PooulationandResources

Warm-upActivities

Listening&Speaking

IntensiveReading

Population,Environment,andResources

ExtensiveReading

ThePopulationDilemma

Reading&Writing

Population,Consumption,andResources

Unit7SocialSecurity

Warm-upActivities

Listening&Speaking

IntensiveReading

HasSocialSecurityBecomeIrrelevant?

ExtensiveReading

Welfare

Reading&Writing

UnderlyingProblemswithSocialSecurity

Unit8InternationalTrade

Warm-upActivities

Listening&Speaking

IntensiveReading

FreeTradeandProtectionism

ExtensiveReading

AYearWithout"MadeinChina"

Reading&Writing

China,U.S.ComplementEachOtherinTrade

Unit9BusinessCommunication

Warm-upActivities

Listening&Speaking

IntensiveReading

OnlyCommunicate:ThoroughlyModernCorporationsKnowNoBorders

ExtensiveReading

NonverbalCommunicationinInternationalBusiness

Reading&Writing

PersuasiveCommunicationinBusiness

Unit10Marketing

Warm-upActivities

Listening&Speaking

IntensiveReading

ChinasSupermarketsPresentExportOpportunity

ExtensiveReading

TheRealStoryofNewCoke

Reading&Writing

DHLWorldwideExpress

Unit11HumanResourceManagement

Warm-upActivities

Listening&Speaking

IntensiveReading

HRandtheEconomicsChallenge

ExtensiveReading

MotivateorAlienate?FirmsHireGurustoChangeTheir"Cultures"

Reading&Writing

JobApplicationCoverLettersandResume

Unit12E-commerce

Warm-upActivities

Listening&Speaking

IntensiveReading

UnderstandingE-commerce:ItsDefinitionandImpact

ExtensiveReading

E-commerceinChina:APersonalPerspective

Reading&Writing

TimetoDeployE-business

Words&Expressions

　　本书为《商务英语综合教程》的第三册。本书共分十二个单元。每个单元都以热身练习(Warm-upActivities)开始，目的是激活学生已有的与单元内容相关的知识，同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体，对单元话题做综述性介绍，适合作为精读课文(IntensiveReading)；第二篇是对单元话题某个方面的讨论，难度相对小些，适合作为快速阅读(ExtensiveReading)；第三篇也是对单元话题某个方面的讨论，目的之一是为写作作业提供一个模版(Reading&Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业；其中第三篇课文后面设有对文章结构的分析、内容摘要等作业，为写作做准备；在商科单元里，第三篇课文主要是商务应用文体或案例分析，帮助学生了解这些文体和案例分析的规范，为商科课程做些准备。　　《商务英语综合教程》(1～4)为商务英语专业或英语专业商务方向基础课程编写，旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。