国际商务交际与沟通实训教程

Module 1 Business Reception

Practice One： Business Reception

1.1 Preparation

1.2 Receiving Visitors at the Airport

1.3 Checking into Hotels

Practice TWo： Company Visiting and Entertaining

2.1 Welcoming Clients

2.2 Showing around the Company

2.3 Touring Around

2.4 Seeing off Clients

Module 2 Business Banquet

Practice One： Chinese Business Banquet

1.1 Introducing Chinese Cuisines

1.2 Tabigware and Table Manners

1.3 A Welcoming Banquet at a Chinese Restaurant

Practice TWo： Western Business Banquet

2.1 Tableware and Table Manners

2.2 A Farewell Banquet at a Western Restaurant

Module 3 Business Meeting

Practice One： Intemationai Meeting

1.1 Plan and Preparation

1.2 Follow the Work Flow

1.3 Opening a Meeting

Practice TWo： Presenting Products

2.1 Public Speech

2.2 Product Presentation

2.3 Product Launch

Module 4 International Trade and Exhibition

Practice One： Pre-Exhibition Arrangement

1.1 Preparation for Exhibitions

1.2 Booth Sales and Application

1.3 Transportantion of Exhibited Products

Practice Two： Booth Reception

2.1 Move-in

2.2 Booth Reception

2.3 After the Show

Module 5 Business Negotiation

Practice One： Price Negotiation

1.1 Preparation

1.2 Making Inquiry and Offers

1.3 Bargaining and Making Concessions

1.4 Reaching an Agreement

Practice Two： Conclusion of Business

2.1 Terms of Payment

2.2 Delivery

2.3 Sales Contracts

Module 6 Job Hunting

Practice One： Resume Design

1.1 Job Vacancy and Self-evaluation

1.2 Resume Design

1.3 Cover Letter

Practice Two： Job Interview

2.1 Preparation

2.2 Participating in a Job Interview

《国际商务交际与沟通实训教程/全国高职商务英语专业实践系列规划教材》根据市场对当代商务英语专业人才的要求，结合多年的教学经验和工作实践，广泛借鉴国内外研究成果，贯彻落实关于“加强职业院校学生实践能力和职业技能的培养”的有关精神，坚持“应用为先，能力为本，突出实践”的指导思想，本着“三方有利”（即有利于学生、有利于用人单位、有利于学校）的原则，为了使学生具有从事涉外商务工作所必需的各种基本素养，较强的语言表达及应用能力和有效的跨文化商务交际与沟通能力，以期提高学生的就业竞争力。