出版社:华东师范大学出版社
年代:2014
定价:25.0
本教材初版针对新形势对技能型人才的需要,及高职高专商务英语学生大量增加而配套合适教材匮乏,专门编写。教材吸取任务型教学理念,语言与商务并重,重在培养学生职业能力。修订版教材替换了近一半的选材,保证教材的时代感和典型性并重;根据初版教材使用情况精简内容,更符合教学实际。
Unit 1
Text A How to Get Straight A's
Language in Use
Text B The Making of a Success Story
Unit 2
Text A The Sandwich Man
Language in Use
Text B Wrigley's
Unit 3
Text A Discovery in a Thunderstorm
Language in Use
Text B FORD Motor Company History
Unit 4
Text A Apes to Get iPads
Language in Use
Text B Thank God It's Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean On
Language in Use
Text B Foreign New Energy Autos Hit the Ground in China
Unit 8
Text A Pets —— A Part of American Family
Language in Use
Text B Walt Disney. A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B A Campaign Aims to Cut Down on Nine-to-fivers
Unit I0
Text A If I Were a Boy Again
Language in Use
Text B Big Companies "Friends" Their Customers
Unit 11
Text A A Lesson Learned at Midnight
Language m Use
Text B How Did the Supermarket Steal Your Money?
Unit 12
Text A Ask Ask Ask
Language m Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language m Use
Text B Auction
Unit 14
Text A Always Changing
Language in Use
Text B LEGO —— Only the Best Is Good Enough
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amzaing Watch
Style Guides
Glossary
Presupposed Vocabulary List
《当代商务英语综合教程1(学生用书 第2版)》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。《当代商务英语综合教程1(学生用书 第2版)》有以下特点:
起点、难度适当,符合高职学生特点;
注重语言基本功,突出听说结合训练;
富有时代特色,商务与语言有机衔接;
重在培养职业能力,适应商务职场需要;
配有光盘、多媒体课件及网站,方便课余巩固。
书籍详细信息 | |||
书名 | 当代商务英语综合教程站内查询相似图书 | ||
9787567517592 如需购买下载《当代商务英语综合教程》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 上海 | 出版单位 | 华东师范大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 25.0 | 语种 | 简体中文 |
尺寸 | 24 × 17 | 装帧 | 平装 |
页数 | 印数 |
当代商务英语综合教程是华东师范大学出版社于2014.2出版的中图分类号为 H31 的主题关于 商务-英语-高等职业教育-教材 的书籍。