管理与市场营销

Section One Management

1.1 What is Management?

1.2 Management Skills

1.3 Top Management

1.4 The Board of Directors

1.5 Company Structure

1.6 An Organization Chart

1.7 Meetings

1.8 Business Objectives and Values

1.9 Competitive Strategy and Advantage

1.10 Innovation

1.11 Growth and Takeovers

1.12 Sports Metaphors

1.13 Health Metaphors

1.14 Recruitment

1.15 Training and Qualifications

1.16 Theories of Motivation

1.17 Remuneration

1.18 Working Conditions

1.19 Industrial Relations

1.20 Redundancy

1.21 Cultural Stereotypes.and Management

1.22 Business Ethics

1.23 Collocations-Business

1.24 Review-Human Resources Management

1.25 Review-Management Verbs 1

1.26 Review-Management Verbs 2

Section Two Production and Operations Management

2.1 Production and Operations Management

2.2 Factory Location

2.3 Factory Capacity

2.4 Inventory

2.5 Just-in-Time Production

2.6 Factory Layout

2.7 Safety

2.8 The Manufacturing Cycle

2.9 Make and Do

2.10 Product Design and Development

2.11 Time Sequences 1

2.12 Quality

2.13 Review-Production 1

2.14 Review-Production 2

Section Three Marketing

3.1 What is Marketing?

3.2 Marketing Tasks

3.3 Marketing and Sales

3.4 Market Structure

3.5 Marketing Strategies

3.6 Military Metaphors： Business as War

3.7 Market Segmentation

3.8 Market Research

3.9 Market Testing

3.10 Market Potential

3.11 Market Forecasting

3.12 Products

3.13 Branding

3.14 Product Lines

……

Section Four Mini-Dictionary

Answer Key

管理与市场营销 一本专为商务领域人士编写的英语教材，也适用于英语达到中高级水平的相关专业学生。书中内容不仅简洁而且非常实用。
管理与市场营销 全书共分74个单元，归纳为三大部分，帮你轻松掌握管理与市场营销英语：管理 生产与运营管理 市场营销
管理与市场营销 既可作为课堂核心教材，亦可供学生自学：使用方便 答案详尽 条缕清新内容权威
迷你词库 包括商务领域最常用的1000条术语及解释。